Fashion and wearables in 2015
Technological penetration continues its dizzying advance into our social customs, and it's no surprise that it's more present than ever in our daily lives. All around us, we constantly see people staring at their WhatsApp messages, listening to music on their smartphones, or, in the case of the US, people starting to use Google Glass. Still, Technology and fashion just don't seem to be going hand in hand. What will happen in 2015?
It's true that the fashion industry and technological advances are becoming increasingly closer. It's now possible to buy garments with LED lighting systems capable of shining in a disco, clothes equipped with Wi-Fi, or dresses that can change size with the touch of a button, but these are only primitive ideas and prototypes that have yet to fully establish themselves in the fashion world. All these experiences don't prevent us from Many designers around the world continue to be interested in adding garments that feature these latest technologies to their collections..
One advance that has had some echo in the consumer society is the T-shirts that reflect heart rate or muscle density, a type of garment useful for the athletes and runners market; now they want to open new market segments to continue marketing items of this type. Another curious creation has been the ring Ringly, which vibrates to alert you of phone calls, and its designs make it easy to combine with current looks.
Although if any technological advance associated with fashion has caught the attention this past year 2014, it has been the emergence of smartwatch, specifically the Apple Watch, a device already present at Paris Fashion Week shows or on the covers of Vogue.
In our opinion, Perhaps 2015 is still too early for a complete fusion between fashion and technology., although… who knows? Will the smartwatch trend explode in 2015? Will some other device we're currently unaware of disrupt our social habits?
