We are witnessing a convergence of fashion and technology, an inevitable process due to the tireless pursuit of innovation and continuous experimentation in both worlds. The fusion of the two is a clear intention to improve people's quality of life and daily lives. Furthermore, “Design” is a very important factor in both fashion and technology. and it is the science that is giving meaning to the latest technological applications in clothing and accessories.
Marshall McLuhan said years ago that “technology is an extension of man.”And he wasn't wrong in his prediction: smart clothing capable of monitoring heart rate and detecting potential strokes is a reality. And full connectivity to the internet, to the cloud, meets the needs of highly online consumers.
This fever for wearable technology or wearable technology has led to designers like the Spanish Ruben Gomez will take home the Samsung EGO Innovation Project award to inaugurate the young designers' catwalk show, which will take place on February 11. Rubén won this award thanks to his "Masdar Goats" collection, a line of sweaters, coats, and jackets equipped with headphones, speakers, hands-free kit, and LED lighting to give the wearer greater visibility on rainy days.
In addition, Rubén Gómez has announced that in the future they will work on a collection of smart sportswear: Trendy sportswear with modern designs that incorporate all the technology you need for outdoor exercise. We'll learn more at this month's Samsung EGO runway.
