Who we are

THE INDIAN FACE / WHO WE ARE

Hi, we’re
The Indian Face.

If you’ve just discovered us, we’ll tell you where we come from, why we started, and what still excites us after more than 20 years.

The Indian Face campaign photo BORN TO BE FREE
20+ years Since we began
5 continents People who know us
Born to Be Free The idea that unites us
OUR STORY
01 / HOW IT STARTED

It all started because we wanted to do something we liked.

We loved playing sports, traveling, the sea, the mountains, and spending time outdoors. And we wanted to create a brand that captured a little of all that.

The idea was pretty simple: to make caps, sunglasses, and clothes that we’d want to wear ourselves. With personality, but without overcomplicating things. Something you could wear when traveling, hanging out with friends, or just on an ordinary day.

That’s how The Indian Face was born. More products, more people, and many lessons along the way followed. But the reason we started is still the same.

The Indian Face campaign photo
THE INDIAN FACE / OUTDOOR
LIVE WELL
02 / WHAT DRIVES US

And what do we want to achieve with all this?

Be happy and enjoy the gift of life. It’s that simple.

We work hard, like anyone who runs a business. But we don’t want to forget why we do what we do: to have time to live, discover new places, play sports, spend time with friends, and enjoy the company of our loved ones.

We love traveling because every place and every culture teaches you something. We love nature because it makes us feel good. And we love sports because they’re part of our lives, not because we have to meet any goals.

03 / IMAGES OF OUR BRAND

A little of what makes us happy.

Some photos remind us why we started. Swipe to see them.

Woman skateboarding toward the sea between palm trees
01 An afternoon without looking at the clock.
Woman wearing a wool hat and ski goggles in front of a cabin
02 There are winter days that last all year.
Woman wearing a blue cap and white T-shirt beside an SUV
03 It feels so good to change the scenery.
Man wearing an outdoor jacket and backpack on a mountain
04 It’s worth getting up early for this.
Smiling man wearing blue sunglasses aboard a boat
05 We always stay a little longer.
Woman in a light blue sweatshirt beside a car and the sea
06 Leave the day open to whatever comes.
Man wearing a mesh cap beside a coastal landscape
07 The sea has a way of putting you in a good mood.
Woman in a yellow sweatshirt and cap beside a van
08 One more stop before heading back.
Man wearing a cap, seen from inside a van
09 The journey is also about the road.
Three people wearing The Indian Face T-shirts beside a van on the beach
10 The best plans are with friends.
05 IDEAS
04 / FIVE PRINCIPLES

Five things that define us.

In the end, what matters is how we do things and how we treat others. These are five ideas we try to keep in mind, starting with social work.

02 / SPORT AND ADVENTURE

Sport is our way of life

We love playing sports, heading to the mountains, spending time by the sea, and continuing to try new things. You don’t have to be a pro to enjoy it.

03 / TRAVEL AND DISCOVERY

There will always be more of the world for us to explore

We love traveling, discovering other cultures, trying different things, and coming home with stories to tell.

04 / RESPECT FOR THE ENVIRONMENT

We try to be sustainable and environmentally friendly

We’re not perfect, but we’re doing our heartfelt best. We want to make better choices and take care of the places we love so much, without claiming to do more than we do.

05 / PEOPLE AND COMMUNITY

People are what give the brand meaning

We are who we are thanks to those who choose us, recommend us, and often end up becoming our friends.

Campaign image of three people on the beach wearing The Indian Face
05 / THANKS TO YOU

The brand has grown thanks to the people who have been with us.

Some people bought a cap years ago and are still here. Others found us through a pair of sunglasses, recommended the brand to a friend, and ended up becoming part of our community.

For us, the best part of all this is the relationship that goes far beyond an order. Thank you for being there, recommending us, and also telling us what we can do better.

ADVENTURE & FREE SOUL COMPANY

WE DON’T COMPETE TO BE THE CHEAPEST OPTION.
WE STRIVE TO DO THINGS BETTER.

It’s a simple idea that we try to apply to our products, the way we work, and the way we treat people.

THE INDIAN FACE

We’re glad you’re getting to know us a little better.

If you want to discover what we do, you can visit our store. And if you have any questions, write to us. We’d love to help.

DISCOVER THE INDIAN FACE